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RedKey Realty Leaders

September
22

Where we're going...

WE DON'T NEED ROADS.

     

  Back to the Future

  September 26th, 2025 

  5:30pm | Movie begins at dusk

  Shaw Park in Clayton

Bring your own chairs, blankets, and snacks, and join us for our FREE annual Outdoor Movie Night! We will have a complimentary popcorn machine and bottled water, plus Doughboy's Wood Fired Pizza food truck will be available for purchase starting at 5:30pm thanks to Leaders Title Company.

The inflatable screen will be located at the south shelter by Shaw Park Drive andthe movie will begin promptly at dusk!

Get full details and RSVP at RKOutdoorMovieNight25.eventbrite.com

September
16

Elevating St. Louis header image featuring a St. Louis skyline

Recently RedKey Realty Leaders convened business, academic, and civic leaders for the inaugural Elevating St. Louis: Strategies for Growing and Enhancing Our Region, a dynamic forum focused on housing, demographics, and long-term growth opportunities. The event, held at Vue 17, drew a diverse audience of professionals, policymakers, and community members eager to collaborate on St. Louis' future.

The discussion built on findings from a Washington University impact report (2022–2023), which analyzed local housing trends, demographic shifts, and regional migration patterns compared to peer Midwestern cities. Moderated by Jill Butler, CEO and Founder of RedKey Realty, and Nate Johnson, President of Real Estate Solutions at RedKey, the event featured expert insights from Dr. J.S. Onesimo "Ness" Sandoval of Saint Louis University and Suzanne Sierra, Executive Director of the St. Louis Mosaic Project.

Key Insights from the Event

Regional Growth Challenges

  • St. Louis' population grew only 1.5% in the last decade, well below the national average of 5% and slower than peers like Minneapolis and Kansas City.
  • Five major demographic hurdles were identified: natural population decline, fewer children being born, outmigration of young talent, lagging housing development, and reliance on international immigration for growth.
  • Without proactive strategies, the region could lose up to 160,000 residents by 2035, shrinking below 2.5 million.

Housing & Affordability

  • St. Louis remains more affordable than many metros (household income of $78K needed to buy a home vs. $108K nationally).
  • However, the region faces a shortage of affordable housing units and ranks near the bottom nationally in housing starts.

Migration & Retention

  • People move to St. Louis for larger or newer homes, career opportunities, and the city's cultural and culinary scene.
  • Younger generations increasingly decide where to live before where to work, emphasizing lifestyle factors like bikeability, diversity, and vibrancy.
  • St. Louis City is the gateway for newcomers (8,000 new residents annually), yet many leave after finding stronger integration efforts in peer cities.

Immigration as a Growth Driver

  • The St. Louis Mosaic Project has helped the region achieve #1 immigrant population growth among the top 30 U.S. metros, with especially strong Latino population increases.
  • Mosaic programs connect foreign-born professionals, students, and families to employers, mentors, and community resources.
  • Sierra emphasized that immigration is both "morally right and economically smart," providing workforce solutions and cultural vibrancy.

Solutions & Call to Action

  • Panelists stressed intentional collaboration between business, government, universities, and residents.
  • Ideas included:
    • Expanding new housing development across the region.
    • Strengthening city efforts to welcome and engage newcomers.
    • Supporting immigrant integration through targeted resources and storytelling.
    • Promoting St. Louis' assets—such as affordability, cultural amenities, and green spaces—to young families and talent.
    • Participants were invited to contribute ideas, join a private Facebook group, and continue the conversation beyond the event.

Looking Ahead

RedKey plans to build on the momentum by hosting future events, with the next slated for 2026, focusing on the impact of arts, retail, and other sectors on regional vitality.

Quote from Jill Butler:

"RedKey has always been interested in regional growth trends—beyond just the housing market. I'm thrilled to bring this kind of strategic conversation to our region so we can continue to build together."

This incredible event was well attended and was a catalyst for ongoing discussion in the St. Louis region. Please visit RedKey on Facebook, Instagram and LinkedIn to see photos and videos let us know if you would like to be added to the list to learn about the next Elevating St. Louis events!

September
12

Top Places in St. Louis to Explore Work by Local Makers | RedKey Realty Leaders

St. Louis has a vibrant and diverse art scene, and one of the best ways to experience it is by browsing local shops that showcase the work of local makers. Throughout town, you'll discover independent boutiques and galleries that offer prints, jewelry, ceramics, and more. Some of our favorite shops are just around the corner from these gorgeous St. Louis homes for sale. If you need a unique gift, a statement piece for your home, or simply want to support the city's local art talent, here are some great shops to explore.

Click Here to Read More...

August
26

Affordable Countertop Refresh Ideas for Late Summer Sellers | RedKey Realty Leaders

Your kitchen countertops significantly influence buyer perceptions when you list among St. Louis homes for sale. Smart refresh strategies can dramatically boost your home's appeal without requiring expensive full replacements.

Click Here to Read More...

August
12

From Yoga to CrossFit: St. Louis Fitness-Focused Businesses | RedKey Realty Leaders

St. Louis homes for sale are some of the most desirable in Missouri. Great schools, a strong local economy, and world-class cultural amenities all help St. Louis stand out. And if you want opportunities to be more fit, you won't be disappointed. From gyms to yoga studios and beyond, there are countless options.

Click Here to Read More...

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